Operation USA is an international disaster relief and development agency. My friend and former manager was heading up their communications strategy and brought me in to help with their rebranding effort.
During her tenure, we worked together on a variety of projects and we were recognized as a 2010 Webby Award Honoree.
The original Operation USA logo had caused some confusion in local communities. People mistook OpUSA as a military organization. They wanted an updated logo design that would signal their role as a disaster relief agency.
The founder wanted the new logo to embrace the organization’s legacy. I decided to keep the plane as the main image, while flattening the details to make it more modern.
I created a style guide to help maintain brand consistency across the new website and collateral.
After the 2010 Haiti earthquake, OpUSA rushed in to help. I created an illustration to be used in their Help Haiti campaign. This heart is made up of custom icons representing the various types of aid provided by the organization.
I designed several annual and financial reports for OpUSA with custom infographics and illustrations.
We created a WordPress site with custom graphics and illustrations. I was excited to be recognized along with the rest of the Executionists team as a 2010 Webby Award Honoree for the website design and rebranding in the non-profits category.
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